The transformation of strategic airline alliances and airline joint ventures: where are they heading?

Airline companies has been incorporated various cooperation forms to handle risky situations arising from high competition level and gain sustainable competitive advantages. The aim of this research is reveal the transformation that strategic airline alliances joint ventures have, with their current situation. In research, which adopted qualitative design, semi-structured interviews were held top executives five traditional affiliated ventures. most significant finding obtained as a result are beginning question alliances’ structures though airlines accept still valuable them. Another remarkable have begun move out classical form newly launched venture.